Meet our Management Team

Eddie Malone


Sara Malone

General Manager, Director of Events, Event Planning

Glynn Thomas

Regional Accounts Manager

Denise Darrow

Business Development Manager

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Eddie Malone is the co-founder and Managing Partner for Lifestyle Events Management, LLC. Eddie provides leadership across the organization to help shape strategy and direction in client services, marketing initiatives, and operational efficiencies. Eddie is President of ECR NE Florida, LLC, the parent company of Lifestyle Events Management. ECR NE FL provides online resource directories for Baby Boomers and Seniors throughout N.E. Florida. He is the co-founder of SPIN, Senior Provider Information Network, in St. Augustine and Jacksonville.

Prior to Lifestyle Events Management, Eddie was Vice-President of Marketing for Prime Care Medical in Albany, N.Y. As Senior Events Director for EDA, an Events Management company, his projects included events management for the Albany Times Union Newspaper, a Hearst Corporation affiliate, the University at Albany, the Albany Medical Center and the New York Giants NFL Football team. With more than 20 years of experience in the events and seniors industries, Eddie has produced over 100 conferences, tradeshows, expos and seminars.
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Sara Malone has accepted a new role as General Manager and Director of Events. Building on her success as Senior Events Specialist, we are excited to welcome her into her new role. Sara is responsible for the execution of all Lifestyle Events Management events throughout Northeast Florida. She is responsible for promotional activities, oversees event logistics and provides guidance for all vendors, exhibitors and sponsors.

Sara is owner of Creative Promotions USA & Pufferfish Promotions, providing promotional products for expo exhibitors and sponsors as well as businesses and agencies interested in marketing and branding their services.

Prior to joining Lifestyle Events Management, Sara worked as Events Manager at Rice University, Houston, Texas specializing in the organization and management of year-long development programs and conferences within the Rice University Office of STEM (Science Technology Engineering and Math) Engagement.

With over 5 years of experience organizing events of all sizes, Sara brings valuable knowledge in logistics, project management, sports events management, organizing fundraisers and client promotions. She holds a graduate degree in administration and management.
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Glynn Thomas has been Regional Accounts Manager with Lifestyle Events Management and parent company Boomer and Senior Resources since 2014. Glynn is responsible for securing Expo/Event exhibitor sales throughout Duval and St. Johns Counties for events including the Active Boomers & Seniors Expos in Jacksonville and St. Augustine, Fearless 5K Run/Family Walk and the New Year New You Expo held at the University of North Florida.

Glynn also provides client coordination for all phases of pre-show, on-site and postshow communications and provides initial and ongoing training for event sales staff.
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Denise Darrow is the Business Development Manager for Lifestyle Events Management. Denise is responsible for identifying client needs and communicating new and existing products and services to clients….including Events, Promotional Products, Corporate Gifts and Online Marketing services.

Prior to moving to Florida 5 years ago, Denise worked for Merced County Human Services Agency in California at the In-Home Supportive Services office case managing for the elderly and disabled to keep them in their homes. That led to a new position as a Fraud Investigator for the Merced County District Attorney's Office specializing in elder care fraud and public assistance fraud. She developed a court process for investigating and prosecuting in home care fraud that was very successful.

Denise was a board member of the California Welfare Fraud Investigator's Association (CWFIA) where she attended and held roundtable meetings to network and help California's investigators keep up with ever changing laws and challenges. She helped plan the annual CWFIA conference, worked at events instructing classes, assisting at banquets. Denise holds a Bachelor's degree in Criminal Justice.

Denise has many years’ experience in conference and event planning, fundraising, and customer service, excellent interaction with the boomer and senior community, and a brainstorm of ideas to make every event special.